How these services can benefit your business:
GOOGLE SHOPPING IS THE MOST COST-EFFECTIVE WAY OF CREATING NEW SALES. ONE OF OUR CLIENTS MAKES ON AVERAGE $1,800 FOR EVERY $50 OF AD SPEND.
Google Ads (AdWords)
Google AdWords is incredibly successful in creating sales, this is because you are reaching people actively looking for your products, you’re fulfilling a desire. Google AdWords is great for any business offering a service, selling products or your business needs to be found online.
Google Display ads are the most affordable way to create brand awareness and get your business in front of as many people as possible. Google Display ads offer great targeting options, including your ability to choose specific websites your ads will show on. Better yet, keep your brand top of mind and recover lost sales when used as part of a remarketing campaign. Perfect for almost every business type. Think of Google Display as a digital billboard.
Google Shopping is great for Ecommerce stores. Google Shopping ads are the image ads you see when you search for specific products on Google. For example, if you google ‘Lego’ you’ll see a range of different ads, with each ad showing the name of the product, a picture, the price and the retailer. Increasingly Google Shopping campaigns are becoming more profitable for businesses than Google AdWords. If you’re an Ecommerce store, these should be the first type of ad you consider.
FACEBOOK DYNAMIC ADS ARE THE BEST WAY TO RECAPTURE ABANDONED SALES. ONE OF OUR CLIENTS MAKES A $1 IN SALES FOR EVERY 2CENTS SPENT ON THESE ADS.
Facebook is a great place to create desire and awareness for your product. What separates Facebook from other platforms is the precise targeting options. You can target people by interest, demographic info, hobbies, geographic info and more. For example, if I wanted to target people aged 24 to 26 who like ice cream and beer, but don’t like KFC that live in a 1km radius of Queen Street, I can (1,300 people by the way). Facebook also offers various advertising products so regardless of your goal, Facebook can help. Whether your goal is creating sales, building brand awareness, creating leads or getting phone calls.
Facebook Dynamic Ads
Dynamic ads are incredibly effective at recapturing abandoned carts. These are automated product ads that show people products they viewed on your website but didn’t end up purchasing.
WATCH THIS SPACE, INSTAGRAM HAS SOME EXCITING THINGS COMING THAT WILL TRANSFORM HOW PEOPLE BUY THINGS ONLINE.
Instagram is a great place to promote visual products and increasingly becoming more and more important due to increasing user base. Instagram is owned by Facebook and operates as a part of Facebook, but what separates Instagram from other platforms is the ability to tag products in the image, making it perfect for discovery – and you don’t need a large ad spend budget. Instagram advertising is perfect if you sell attractive tangible products.
PRECISE TARGETING AND THE ABILITY TO REACH PEOPLE LIKELY TO WANT YOUR PRODUCT! YOUTUBE IS THE BEST PLACE FOR VIDEO ADS.
YouTube is the 2nd most popular website in the country and a perfect place for video ads. The great thing about YouTube is you only have to pay when someone views your ad, so if they skip, you don’t pay. You’re only paying for actual. YouTube also offers an ad called a bumper ad which is a 6 second ad that people can’t skip, perfect for a sale or brand awareness. Better yet with YouTube ads you can specifically choose what types of videos your ad is shown with. For example, if you sell alcohol, you can choose to show your ads when people are viewing cocktail instruction videos.
PINTERSET ADVERTISING IS REALLY NEW, MEANING LOW COMPETITION AND A VERY COST-EFFECTIVE WAY TO REACH 25% OF NEW ZEALANDERS
Pinterest advertising is really new and New Zealand is among a handful of countries lucky enough to have it available. It operates a little like Google AdWords, you can choose interests and keywords where your ads will show up. For example, if you’re selling women’s sunglasses you can choose the interest ‘Sunglasses’ and specific keywords like ‘large sunglasses’, ‘womens sunglasses’ and when people are window shopping they see your ad. They can click on your ad, save it, add it to a board and most importantly be taken through to your website. Pinterest advertising is perfect if you sell nationwide and if you have physical products.
DON’T MISS OUT ON THE 281,500 KIWIS THAT USE BING
Bing is Microsoft’s version of Google and is often forgot about. But shouldn’t be. Bing makes up 6% of search engine traffic in New Zealand and it has a far higher conversion rate than Google. Better yet because of the lack of competition on Bing, cost per clicks are lower than Google, meaning the cost of creating a sale is also lower. Bing ads are great for any business trying to be found online.
Whether you’re after Google AdWords management or would like a fully integrated digital marketing campaign across a number of services we’d be happy to help.