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Brand Awareness Search Ads – A Must Have!

Brand Awareness Search Ads – A Must Have!

by Michael | Mar 1, 2018 | Brand awareness, Google AdWords, Google Search Ads, Search Engine Marketing

Search ads don’t just drive conversions – Search ads play a vital role in brand awareness.    And if you’re not running brand awareness search ads, you’re missing out on a fantastic opportunity. They can become the most cost-effective brand...
A Google AdWords Case Study Part 2: How we did it.

A Google AdWords Case Study Part 2: How we did it.

by Michael | Jan 7, 2018 | Case Study, Google AdWords

This Google AdWords Case Study looks at how we increased revenue for one of our clients by 188.66% in 2017.  We will explain our strategy, its objectives and why it’s so important. THE BACKBONE OF OUR APPROACH – Search Intent. Just to recap… When the...
A Google AdWords Case Study Part 1: Revenue increased by 188.66%

A Google AdWords Case Study Part 1: Revenue increased by 188.66%

by Michael | Dec 22, 2017 | Case Study, Google AdWords

We know how to increase revenue. Read on to see what we’ve achieved. In this Google AdWords Case Study, we will show you the type of results our approach to Google AdWords campaigns can achieve. When a business came to us, very unhappy with their AdWords...
Stop wasting money on your Google AdWords campaigns.

Stop wasting money on your Google AdWords campaigns.

by Michael | Oct 5, 2017 | Google AdWords, Search Engine Marketing

Our campaigns generate more sales and more revenue for less spend. Sound interesting? Read on… It’s about the quality of leads, not the number of clicks. A common myth is that a huge number of clicks on your ads will result in a huge number of conversions or good...
The power of daily optimisation and audience testing.

The power of daily optimisation and audience testing.

by Michael | Aug 20, 2017 | Custom Audiences, Facebook Marketing, Facebook Targeting

Our digital campaign specialist Josh takes us through his role at Rocco Douglas and demonstrates how powerful Facebook advertising can be for businesses when daily optimisation comes into play. This means we can take your campaign budgets further with lower cost per...
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