Pinterest is the latest and greatest platform to start offering integrated advertising and so far, the results have been remarkable, and considering that Pinterest is the internet’s version of window shopping it’s no wonder the results so far have been great.
How Pinterest Ads Work
Pinterest operates a little like Google AdWords (or soon to be Google Ads), you choose certain keywords/ topics that people are searching for and your pins show up. When your pins show up, people can open them, read your description, save them, and most importantly be taken to your website to purchase them.
This means Pinterest ads reach people when they are actively searching for the types of products you sell, but your ads aren’t disruptive or annoying. They naturally blend into the surrounding organic content.
For example the three promoted pins below are hard to spot.
But wait there’s more, Pinterest ads don’t require constant updating of creative. Just create the pin and promote (unless of course you’re promoting a limited time offer).
Targeting Options:
Pinterest offers targeting options based on interests and keywords. For example, if you’re selling womens sunglasses you can target people via the interest ‘womens sunglasses’ or keywords like ‘brown sunglasses’.
You can then refine your audience by selecting a location, language, device and gender. However, the one downside of Pinterest right now is you only have the option to target the whole of New Zealand, rather than specific cities. So, if you’re not planning on selling nationwide, using Pinterest advertising is probably not for you!
The Proof is in the Pinterest Pudding.
See the results of our 2 week test. →
As someone who has been creating and managing all sorts of campaigns for a range of different clients via Facebook and Google, I can tell you that getting a quality click for less than 20 cents is a great result.
So if you’re in the business of selling products online I suggest you start running ads of Pinterest pronto, especially before everyone else jumps aboard and the cost per click goes up.
Don’t have time? We’d be happy to help!
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