#1.

ADVANCED TARGETING: 

Facebook and Google track users online and collect a lot of valuable information. This creates very strong opportunities for precise targeting. Facebook and Google track demographics and interests. We utilise this type of targeting to build audiences for remarketing. This brings us to the second type of targeting – Custom Audiences. We use these to turn viewers into customers. 

#2.

LOWER COSTS: 

With advanced targeting comes the ability to control budget. With remarketing, we only focus on those who have shown an interest in your products / services. By using this strategy, we know that your budget is being used wisely. Furthermore, digital platforms allow us to track how campaigns are performing on a daily basis. We can find results for lower costs than other advertising mediums.

#3.

FULLY TRACKABLE: 

Both Facebook and Google have fantastic tracking capabilities. We can tell you exactly where your budget is being spent and how effective your campaigns are day by day. We can track clicks, the age of people clicking on your ads and much more. The data and analytics we gain from tracking is invaluable. Digital marketing is fully trackable – We can make sure your campaigns have fanstastic ROI.

#4.

FAST & EFFECTIVE: 

With digital platforms we can setup campaigns quickly. Plus, we can make changes to campaigns very quickly. Most of us are on Google or Facebook, this makes it easy for us to spread your message fast – targeting the right people with the right creative. Digital marketing is the fastest way of getting your message to the right people.

#5.

IMPROVED CONVERSION RATES: 

With digital campaigns, we can get people to the right places quicker – We can get people purchasing quicker. Takes this a step further with tracking capabilities, we can target audiences that are similar to your customers. And with dynamic ads, we can remind people who didn’t purchase that they are missing out. Digital is a fantastic way to boost sales and increase conversion rates.

#6.

EASY TO TWEAK TACTICS: 

The great thing about digital is that we can change strategies and tactic easily, if required. Digital campaigns are fluid – If we see a great opportunity or discover a better way of going about something, we can change it immediately and make the most of your campaigns.

#7.

BUILD CUSTOMER LOYALTY: 

With retargeting opportunities, digital allows you to build a very strong brand community and increase customer loyalty. We can easily retarget existing customers with exclusive offers and experiences, making your brand community stronger. We can send them tips and tutorials related to your products and up-sell them.  Digital marketing enhances the customer experience and builds loyalty to new heights.

#8.

TELLING YOUR STORY ONLINE: 

Digital allows you to tell your story online – It allows you to send people on a journey about your product and brand, converting them from viewers to customers. This strategy has lasting impressions, building loyal customer databases. It allows you to give them the right information at the right times until they become customers. Add analytics and the ability to tweak campaigns on the go, and we have perhaps the most powerful form of marketing available.